Diana is a runner. Her running is closely connected to her mind and her personal life journey. As an ultra-runner she’s not running to show off best times. (Although she’s one of the top ranked female runners in the history of running.) She’s running for the long distances and for herself.
For the extraordinary athlete, that she is, it felt wrong to create something too generic or exchangeable. While talking, we found an image she has a special connection to: the dancing skeleton signifies joy over death. A message, that also fits to her running motivation. And so the dancing skeleton in running shoes accompanies her journey.